Strategy consulting

Corporate and product strategy

In global competition, companies today are more dependent than ever on achieving sustainable competitive advantages and a future-oriented positioning in the market. Integrated corporate strategies ensure the long-term success of the company and increase its value. “Doing the right things" – with systematic methods and holistic considerations we help you to review your strategies and realign them for a successful future. An external view providing constructive critisism is crucial.

Market entry into new regions and countries, the marketing of products and services for other applications and new industries as well as the market launch of new products offer diverse growth potential. Today, however, it is no longer sufficient to offer outstanding technology. To successfully shape growth initiatives, detailed knowledge of the market, competition, sales channels and customer requirements is required. We support you with targeted capital goods marketing and the development of integrated market and sales strategies that are oriented towards sustainable competitive advantages and customer benefits.

Our services at a glance:

We offer you the following analyses:

  • Comprehensive company check
  • Brand analysis
  • Market and competition analyses
  • Potential analyses
  • Portfolio analyses
  • Cost analyses
  • Evaluation of existing strategies

Together with you and your team we develop

  • Holistic corporate strategies
  • Strategic realignments
  • Brand strategies
  • Market and sales strategies
  • Product strategies
  • Production strategies
  • Acquisition and partner strategies
  • Specific recommendations for action and action plans

Process support

  • Support and coaching in the implementation of your strategy
  • Introduction of a continuous strategy process
  • Management trainings
  • Development and implementation of communication concepts