In addition to classical research and development in the field of the hydraulic fluid machinery, we are concerned with covering the entire value creation process, which also includes a closer examination and analysis of the market and competitors.
To this end, market analyses of new products and technologies are carried out on an ongoing basis, which are the prerequisite for market-oriented implementation and provide the basis for any marketing activities. From the results of these studies, activities that are really necessary and demanded by the market (user, operator) can be derived and subsequently advanced. Without sufficient knowledge of customers, competitors and the business environment, innovation risks becoming a flop, further confirming the importance of previous market research.